With all the promises of HTML5 and CSS3 lingering on the horizon, it's important that interactive marketers begin to question their decisions to use Flash in their online campaigns. If the same interactivity can be achieved without the use of Flash, does it make sense to base the development of a campaign around it?
While this heated debating continues into the following months, the important question to ask yourself is not whether to choose Flash or HTML5, it's really about what technology is going to deliver your rich media content to your community in the best way. A discussion that is often missing from this debate is what platform offers the best user experience.
Inspiration today came from Smashing Magazine: http://www.smashingmagazine.com/2010/04/12/the-gradual-disappearance-of-flash-websites/.
More on Flash & HTML5 to come...
